Posted by: polarisbis on: April 28, 2008
In Today’s Profitune Minute Talkback I’m going to tell you how to work out the lifetime value of a customer.
Clearly by knowing the value of each customer we can build strategies into our marketing programs that will allow us to be better prepared to develop a cost effective plan around this information. One thing that a lot of business people fail to recognize is that it is a lot cheaper to market to existing customers than it is to get new customers.
Today’s 4 minutes and 39 seconds of Profitune Minute will reveal the second of the seven steps to Creating Your Own Marketing Strategies.
Are you ready?
Then listen now!
